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  • Duncan Strachan

PAYG Marketing: The right choice for SMEs and Corporates right now

Updated: Mar 24, 2021

We've all got used to living with uncertainty recently.


But SMEs and Corporates still need marketing support - now more than ever.


How do they best navigate the current uncertainty - while continuing to drive revenue and connect with customers?


By hiring a PAYG marketing consultant.


In this guide I'll share a bit about why I think an on demand marketing and copywriting service is the right solution for businesses, right now.


So let's dive in.


1. You're getting more for less


Working with a PAYG marketing consultant gives you access to premium expertise at a greatly reduced cost.


I've helped businesses including Barclays, Jaguar Land Rover, npower, HomeServe, McKesson and Unity Trust Bank - all in the last seven years.


You can see the difference I've made for these businesses here.


When you work with me – you benefit from all of that experience with no contract or no fixed retainer. You only pay for what you use.


2. A safe pair of hands


Whisper it – but experience still counts.


PAYG marketing consultants like myself know the ropes – and they’re used to hitting the ground running and making an immediate impact.


My track record speaks for itself – delivering everything from the new brand strapline for Pingit from Barclays – to writing a suite of renewal documents for HomeServe that generated a 4.15% uplift – worth £1 million.


3. Breadth of skillset


PAYG marketing consultants bring a wealth of experience to the table.


In the last six years I’ve delivered everything from marketing strategies, copywriting, internal and external communications, PR, brand campaigns, digital marketing, email marketing, campaigns, project management (I’m PRINCE2® Practitioner certified, too) and social media channel management.


Even my photography is on point.


It’s no surprise that I’ve been labelled a ‘swiss army knife’ by previous clients – for my ability to deliver such a wide range of marketing activities to such a high standard.


4. You’re in control


The beauty of a PAYG marketing? It’s a tap that you can turn on and off.


Limited budget? Only get me in for the months where you’ve got major acquisition or retention campaigns planned. I can flex around the needs of your business.


I like to work with a range of clients. It broadens my horizons and enables me to add even more value for you.


My clients have all been really happy with my work – but if you’re not seeing the ROI you were hoping for we can part ways, on amicable terms.


Too good to be true? Not based on what my clients are saying.


If you'd like to discuss how my PAYG marketing consultancy & freelance copywriting services can help your business - it would be great to hear from you.


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